The Revenue Engine Check · by Belalba

How healthy is your revenue engine?

42 questions across marketing, sales and the systems behind them, in about ten minutes. You'll see where you stand, what's holding your pipeline back, and how to fix it, step by step.

Built for B2B & industrial companies, 5–250 people Grounded in 200+ published studies Anonymous unless you ask for your report
Two quick things first

Which sounds most like your company?

This tunes the scoring and the advice. A two-year-old startup and a thirty-year-old firm shouldn't be graded the same way.

What's your scarcest resource right now?

Your recommendations will lead with moves that go easy on it.

0 of 42
Your result
–/5

Your profile at a glance

Blue = the foundations · Orange = pipeline & revenue. Your engine is only as strong as its weakest part.

You've seen the summary. The full report explains why, and what to do next.

Your complete Revenue Engine Report is built from your own answers, not a generic template. Here's what's inside:

  • Executive summary: the honest read on your engine, in plain words you can forward to your MD
  • Area-by-area diagnosis: the specific answers that are costing you, quoted back, with what each area is costing you in leads, revenue and margin, and what improving it earns back
  • Your 90-day plan: sequenced moves for days 1–30, 31–60 and 61–90, matched to your scarcest resource
  • The 12-month view: what to tackle after the quarter, and how to measure progress
  • PDF version: formatted to share with your leadership team
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Revenue Engine Report

Revenue Engine Report

–/5

1 · Where you stand

2 · The strategic gap: why this costs you

3 · Your next three moves

A consultant's read on your engine

Written for you from your 42 answers, in the voice of a seasoned industrial commercial consultant. Takes about twenty seconds.

Reading your answers…

Where you are on the ladder

Your profile

Blue = the foundations · Orange = pipeline & revenue. The engine only runs as fast as its weakest part.

Area by area: the full diagnostic

Your 90-day plan

Beyond the quarter: the 12-month view

How to know it's working

Put a date in the calendar now: re-run this check in 90 days. You're looking for two things: your weakest area up a level, and nothing else down. Alongside that, watch three numbers monthly: opportunities created, proposal-to-win rate, and time from lead to first response. If the plan is working, at least two of the three move within a quarter.

Why we're confident this works

Three findings from the research behind this check, in plain words. First: across 88 published studies, the strength of a company's marketing capability is one of the most reliable predictors of its overall performance. This isn't a soft factor. Second: digital commercial capability adds to profitability over and above classic marketing skill (Homburg & Wielgos, 2022). The stack-and-data work pays twice. Third: these capabilities are complements: a weak link suppresses the return on everything else, which is why your score is bottleneck-capped and why the plan attacks your weakest area first instead of polishing your strongest.

Method: seven areas, five levels, 42 practice-based questions, weighted for your company type. The model draws on 200+ published studies of how B2B and industrial companies build their commercial engine.