42 questions across marketing, sales and the systems behind them, in about ten minutes. You'll see where you stand, what's holding your pipeline back, and how to fix it, step by step.
Used for one thing: to put a figure on the cost of your weakest area, with the arithmetic shown. Bands are enough. Choose "prefer not to say" and the report describes the mechanism without figures.
Blue = the foundations · Orange = pipeline & revenue. Your engine is only as strong as its weakest part.
Your complete Revenue Engine Report is built from your own answers, not a generic template. Here's what's inside:
Written for you from your 42 answers, in the voice of a seasoned industrial commercial consultant. Takes about twenty seconds.
Reading your answers…
Blue = the foundations · Orange = pipeline & revenue. The engine only runs as fast as its weakest part.
Put a date in the calendar now: re-run this check in 90 days. You're looking for two things: your weakest area up a level, and nothing else down. Alongside that, watch three numbers monthly: opportunities created, proposal-to-win rate, and time from lead to first response. If the plan is working, at least two of the three move within a quarter.
Thank you. Your feedback goes straight to the team that maintains this check.
Three findings from the research behind this check, in plain words. First: across 88 published studies, the strength of a company's marketing capability is one of the most reliable predictors of its overall performance. This isn't a soft factor. Second: digital commercial capability adds to profitability over and above classic marketing skill (Homburg & Wielgos, 2022). The stack-and-data work pays twice. Third: these capabilities are complements: a weak link suppresses the return on everything else, which is why your score is bottleneck-capped and why the plan attacks your weakest area first instead of polishing your strongest.
Method: seven areas, five levels, 42 practice-based questions, weighted for your company type. The question set and weights draw on 200+ published studies of how B2B and industrial companies build their commercial engine. The check itself is in pilot: its link to results is being tested on the responses it collects, and the model version is shown at the foot of the page.